Dear Shri Aditya
Thackerayji
( Tourism
Minster – Maharashtra / adityathackeray@me.com
/ @AUThackeray ) :
To enable economic revival, each Ministry ( at Centre
and States ) is coming up with out-of-the-box ideas
No doubt, you too are on constant look-out for such ideas
to revive Tourism in Maharashtra
Being a young / tech-savvy / forward-thinking Minister,
you refuse to bind yourself with the RED TAPE
You have neither time, nor patience to unravel the
GORDIAN KNOT. You must cut it !
On this “ Rejuvenation Day “ of Holi, I urge you to
consider my following suggestion to revive TOURISM in Maharashtra
With regards,
Hemen Parekh / hcp@RecruitGuru.com / 29 March 2021
CC :
Shri Prahlad Patel ( Tourism Minister – Central / prahladp@sansad.nic.in )
Shri Rakesh Kumar Verma ( Jt Sec , Tourism
Ministry-Central / js.tourism@gov.in )
Shri Ritesh Agarwal ( CEO & Founder, OYO Rooms / ritesh@Oyorooms.com )
===================================================
Tourism Industry consists of,
Ø Travel
Industry……….. ( Train-Buses-Taxis-Planes etc )
Ø Staying
Industry……… ( Hotels / Paying Guests etc )
Ø Food
Industry ………….( Restaurants )
Each of these have suffered massively during past one
year . With arrival of the second wave of COVID, any hope of early revival is
dashed
Hence, industry players are experimenting with new /
different BUSINESS MODELS to lower their costs and attract more customers
Following is one example :
Now, you can ask for sleeping
pods at CSMT, LTT stations / Mumbai Mirror
/ 28 March 2021
And
another example :
OYO takes Rs 299
rooms pan-India /
Business Line / 27 March 2021
Extract :
Back in 2013,
Ritesh Agarwal-founded OYO Hotels & Homes disrupted the branded segment by
launching A/C rooms with free Wi-Fi and
breakfast
at ₹999.
OYO has done it again, with another price disruption in a bid to fill up rooms
post-Covid.
The hospitality venture has launched rooms from Rs 299 to Rs 699 all
inclusive, across the country
…. OYO Discover was
rolled out as a pilot in Delhi-NCR in October 2020 with 24 MERCHANT PARTNERS willing to offer rooms
to customers to experience their FIRST OYO STAY at minimal price points
Subsequently, this plan was rolled out pan-India with
over 1,700 MERCHANT
PARTNERS
Since its roll out, more than 3
LAKH customers have tried out their first OYO with OYO Discover and they
have booked over ONE LAKH NIGHTS after their
first stay
OYO Discover was also introduced in the international
market starting November 2020 and is now available across Indonesia, Malaysia,
Saudi Arabia and the UK
===================================================
MY SUGGESTION :
Ø In
order to revive Tourism Industry, can business model of “ Low Priced “ hotel
rooms be enlarged to rope in owner-builders of 1,10,000 unsold flats in
Mumbai region ( idling / unutilized assets worth Rs 2.6 LAKH*CRORE / $ 36 Billion ) ?
[ Unsold flats abound in Mumbai, will take 5.5 years to sell / 24 Feb 2020 / TOI ]
Ø I
suggest that Maharashtra Government, pass appropriate LAW or government
resolution ( GR ) to enable these 1.1 lakh vacant flat owners
to become MERCHANT PARTNERS of OYO ( or any such aggregator company )
Ø Such “ Merchant Partners “ must not be treated as
HOTELS or taxed as HOTELS
Ø I
am sure that in such arrangement, the Aggregator Company will take care of all
the “ Bare Minimum / Essential Needs “ of the traveler ( Electricity – Water –
Clean Bed and Toilet – Security etc )
Ø If
such a TOURISM REVIVAL REFORM is introduced , it will encourage dozens of
Aggregator Companies to introduce further BUSINESS MODEL INNOVATIONS by
offering to the travelling public, an UMBRELLA PACKAGE, which would include,
# Low Cost inter-city travel arrangement ( Merchant Partners who want to
utilize their idling cars ?
Remember that, on an average, a PRIVATELY=OWNED car is running for
only 2 hours / day
and
under-utilization of costly asset , which can be monetized by sharing /
renting on hourly basis )
# Low Cost Food suppliers ( Self-employed women- Merchant Partners –
supplying
home food )
If Maharashtra were to
introduce such a reform, there is no doubt other States will follow
===================================================
RELATED READINGS :
Ø Future
of Tourism ? ………………………………[ 22 July 2020 ]
Ø Miracle
of Self Employment ………………..[ 06 Jan 2018 ]
Extract :
Ø Listed on Airbnb, one of the biggest aggregators of bed-and breakfast
facilities globally, Gauriben's
thatched roof house has three small
rooms
While her family earns Rs 45,000 a year harvesting two crops, she alone
earned Rs 55,000 in December.
Ø That was her highest earning; on an average, she has been
making Rs 30,000 per month ever since she listed her house on Airbnb in June.
Ø
Gauriben persuaded her sister Shanti to
list her house and helped her earn Rs 45,000 last month.
Ø In Mehsana, Mayaben, 40, who has studied till class 7, is ecstatic that she
earned Rs 80,000 last
month.
Ø Obviously , Gauriben got helped by SEWA / Airbnb , to put to productive /
gainful use , her 3 room house ( - an underutilized
asset ? )
Ø To know how many entrepreneurs can we create by encouraging owners
of 4 lakh vacant flats ( in Mumbai Region ) to convert these unutilized
assets to productive / profitable ones, read :
Ready to be Ridiculed [ 23
Aug 2017 ]
===================================================
Indian Tourism Industry Statistics :
Tourism in India is important for the country's economy and is growing rapidly.
The World Travel and Tourism Council calculated that tourism,
> generated ₹16.91 lakh crore (US$240 billion) or 9.2% of India's GDP in 2018
and
> supported 42.673 million jobs, 8.1% of its total employment.