As we move closer to the implementation of the Digital Personal Data Protection (DPDP) Act, a familiar tension has emerged between regulatory ambition and the practical realities of business operations. The upcoming milestone on 13 November 2026—when entities can begin registering as Consent Managers—has become a focal point for this debate, yet the mood across Corporate India is one of measured pragmatism rather than a rush to register.
The Waiting Game
While the DPDP Act is designed to usher in a new era of trust, many companies are pausing to weigh the long-term implications of becoming a registered intermediary. The lack of detailed guidelines from the Data Protection Board (DPB) and the absence of a fully operational adjudicating body have left firms in a state of limbo.
As I have reflected in my previous writings on the necessity of digital trust, technology is only as robust as the governance framework supporting it. The hesitation we see now is not necessarily a sign of resistance, but a reflection of the complexity involved in balancing compliance with business models.
Perspectives from the Industry
I have been following the discourse closely, and it is clear that experts and industry leaders are navigating this carefully:
- Shashank K (shashank@redacto.ai) of Redacto has noted that while firms are apt to serve in the Consent Manager role, the roadmap for monetization and the nuances of eligibility remain unclear. For technology providers, avoiding conflict is paramount.
- Maulik Bengali (maulik@iqworks.ai) of IQWorks is actively evaluating the opportunity, acknowledging that the Board’s view on whether firms providing other business services can also serve as intermediaries will be a deciding factor.
- Shahana Chatterji (shahana.chatterji@amsshardul.com) of Shardul Amarchand Mangaldas & Co has rightly pointed out that strict eligibility criteria will likely prevent a mass rush to seek registration in the short term, citing potential operational challenges.
Why Pragmatism Wins
For most organizations, the real compliance deadline remains 13 May 2027. Attempting to force an infrastructure that lacks clear regulatory guardrails is a recipe for operational risk. Companies are choosing to:
- Focus on Data Mapping: Understanding the flow of personal data remains the foundational step that no business can skip.
- Enhance Governance: Rather than rushing into a specific role, organizations are strengthening their internal data processing agreements and security safeguards.
- Monitor Interoperability: Waiting for the DPB to clarify technical standards ensures that any investment made today will actually be compatible with tomorrow’s reality.
Ultimately, the goal of the DPDP Act is to build a system that works in the real world. A cautious approach now, based on sound risk assessment, is far better than a hasty one that fails to consider the long-term impact on customer trust and regulatory standing. We must remember that compliance is not a static checkbox—it is a continuous commitment to the individuals who entrust us with their data.
Regards,
Hemen Parekh
If you have read this blog carefully , you should be able to answer the following question:
"What is the primary role of a 'Consent Manager' under India's DPDP Act, and why are many businesses choosing to wait before seeking registration for this role?" You can find that answer by entering this question at ( 1 ) www.HemenParekh.ai ( 2 ) www.IndiaAGI.ai
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