Meet Divyendra Singh Jadoun: India's Leading Deepfake Creator

Ajmer, Rajasthan – Divyendra Singh Jadoun, popularly known as 'The Indian Deepfaker,' has emerged as a key figure in India's burgeoning deepfake industry. The 31-year-old entrepreneur from Ajmer, Rajasthan, founded Polymath Synthetic Media Solutions and The Indian Deepfaker (TID), a platform offering courses and services in AI-generated synthetic media.

From Student Politics to AI Pioneer

Jadoun's journey began as a student political leader in Rajasthan. An intermediate pass-out, he transitioned from politics in 2020 after discovering deepfake technology via the Black Eyed Peas' 'Action' music video. Self-taught through Reddit forums like r/SFWdeepfakes, Faceswap, and research papers from Cornell University, he quickly mastered tools like DeepFaceLab.

By 2021, Jadoun was producing comedic deepfake videos on YouTube, such as an Indian version of Breaking Bad. His Instagram account, @theindiandeepfaker, gained traction, leading to partnerships with advertising agencies like Ogilvy and Netflix.

Ethical Deepfakes for Politics and Ads

Jadoun's company specializes in ethical deepfake applications. During India's 2024 general elections—the world's largest democracy—he created personalized AI videos and voice clones for politicians across parties. Notable projects include:

• Resurrecting late Andhra Pradesh leader Y.S. Rajasekhara Reddy to endorse his son.
• Campaign content for Sikkim Chief Minister Prem Singh Tamang and Maharashtra's chief minister.
• Personalized voter outreach for BJP volunteers in Rajasthan, addressing voters by name.

Pricing is competitive: ₹1,25,000 ($1,500) for a deepfake video and ₹60,000 ($720) for audio cloning. Jadoun reports handling 250 election-season requests, turning down those for misinformation or defamation.

His firm watermarks all content and discloses AI generation. Collaborating with consultant Sagar Vishnoi, Polymath has expanded to five employees amid surging demand.

Education and Detection Focus

TID offers tiered courses:

• Free basic lessons.
• Premium hands-on training ($199–$599 for 16 lessons over three months).
• One-on-one sessions.

Most students are VFX professionals from the US and UK. Curriculum includes distinguishing real from fake videos to combat misuse.

Industry Impact and Concerns

India's sanctioned deepfake market reached $60 million in 2024, enabling cost-effective outreach—e.g., 10 million personalized messages for ₹50 lakh versus ₹5 crore for rallies. However, unregulated deepfakes fueled disinformation, prompting warnings from Prime Minister Narendra Modi and the Election Commission.

Jadoun advocates awareness: 'If a video escalates emotions, pause before sharing.' He signed the 'Ethical AI Coalition' manifesto and aids law enforcement in detection.

As AI evolves, Jadoun eyes international expansion, including Canada’s 2025 elections via agents.

Sources: BOOM Live (2023), WIRED, Harvard Political Review, VOA (2024). Facts verified via web search as of latest updates.

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